This video is pretty self explanatory. No, no, I don't think it could be any creepier or more ridiculous.
In this video, the baby's bizarrely adorable laugh is the positive reinforcement, which increases the likelihood that the man will make the "BLING" noise again. As you can see, this 'reward' never gets old and is on a continuous schedule of reinforcement, because the baby laughs every time.
In this 'instructional' self defense video, watchers would acquire knowledge of how to stop a mugger (most likely your friend that's tied up in the trunk of your car-she wants your money to buy crack!) by observational learning. Observational learning or social learning is efficient and adaptive. Kids are especially influenced by observational learning by watching their peers and parents. Good thing my little brother saw this video, so he's prepared with a gun when our neighbor is trying to mug him at the next barbecue.
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